Livelong Benefiting Livestrong – Walk, Run or Ride on Saturday, October 1 and Sunday, October 2 at Gulfstream Park in Hallandale Beach

FORT LAUDERDALE, Fla. (July 23, 2011) – Don't miss the opportunity to participate in the first major Livestrong event in Florida. Registration is now open for the Livelong Benefiting Livestrong event on Saturday, October 1 and on National Livestrong Day, Sunday, October 2 at Gulfstream Park and Casino in Hallandale Beach, Florida. The event is sponsored by Omnicom's Zimmerman Advertising and presented by Joe DiMaggio Children's Hospital.

Participants can register at www.livelonglivestrong.org to walk, run or ride in the fight against cancer. Event schedule is set to include:

Saturday, October 1 – ∏ Marathon USATF run, 5K USATF run, 5K walk and family bike ride

Sunday, October 2 – National Livestrong Day – 10.2, 31 or 62 mile bike ride

Fundraising minimums vary per event activity.

"Our agency is honored to be a part of bringing the first Livestrong event to Florida and we look forward to an outstanding inaugural experience," shares Mike Schweiger, Zimmerman Advertising Chief Financial Officer. "Make sure to register to participate and invite your family, friends and co-workers to help us make a difference for those affected by cancer and celebrate The Livestrong Way Of Life."

Proceeds will benefit the Dreams Pediatric Cancer Unit at the new Joe DiMaggio Children's Hospital and the Lance Armstrong Foundation.

For more information on the Livelong Benefiting Livestrong event and to register, visit livelonglivestrong.org.